PRIVACY POLICY

This Privacy Policy explains how Hello Kitty and Friends collects, uses, stores and discloses personal information when you visit our website, place an order or contact us.

We may collect personal information you provide directly, information generated when you use our website and information provided by service providers that help us operate the store.

• Name, email address, phone number, delivery address and billing address.
• Order details, payment status, shipping details, returns information and customer support messages.
• Payment information is processed by secure payment providers. We do not store full card numbers on our website.

• IP address, browser type, device information, time zone and general location information.
• Pages viewed, products viewed, search terms, cart activity, checkout activity and how you interact with the website.
• Cookie identifiers, pixels, tags, log files and similar technologies.

• Information you provide when you contact us, including photos, videos, order details and issue descriptions.
• Information needed to investigate delivery, returns, refunds, product issues or complaints.

• To process orders, take payment, arrange shipping and provide order confirmations.
• To provide customer support, returns, refunds and after-sales assistance.
• To screen orders for potential risk, fraud, unauthorised activity or security issues.
• To improve our website, products, services, customer experience and marketing.
• To send service messages about orders, shipping, returns or account activity.
• To send marketing messages where permitted. You can unsubscribe at any time.
• To operate surveys, giveaways, promotions or other activities if you choose to participate.
• To comply with legal, accounting, tax, dispute resolution and regulatory obligations.

We may share personal information with service providers that help us operate our business, including:

• Shopify and ecommerce platform providers;
• payment processors and fraud prevention providers;
• warehouses, fulfilment partners and shipping carriers;
• email, SMS and marketing platforms;
• analytics, advertising and website performance providers;
• customer support tools and review platforms; and
• professional advisers, regulators or authorities where required by law.

Some service providers may store or process information outside Australia. Where required, we take reasonable steps to protect personal information disclosed overseas.

Cookies are small files placed on your browser or device. We may use cookies, pixels, tags and similar technologies to operate the website, remember cart details, support checkout, measure traffic, improve performance and support advertising or email marketing.

You can control cookies through your browser settings. Blocking some cookies may affect cart, checkout, login or other website functions.

If you subscribe to marketing, we may send updates about new products, launches, offers and store news. You can unsubscribe using the link in any marketing email or by contacting us.

We may still send transactional or service messages where needed, such as order confirmations, shipping updates and customer support messages.

If you enter a promotion, survey, giveaway or similar activity, we may use the information you provide to administer the activity, contact winners, deliver prizes and comply with any applicable rules.

Our store is intended for customers who can legally make purchases online. If you are under 18, you should use this website with the involvement and consent of a parent or guardian.

We do not knowingly ask children to provide more personal information than is reasonably needed for store functions.

We use reasonable safeguards to protect personal information. However, no online system, transmission or storage method is completely secure.

We retain personal information for as long as needed for the purposes described in this policy, including order fulfilment, customer support, legal, accounting, tax, dispute resolution and fraud prevention purposes.

You may request access to, or correction of, personal information we hold about you by contacting us through the Contact Us page.

If you have a privacy complaint, please contact us first so we can investigate. If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner.

Some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard for responding to these signals, our website may not respond to them in a uniform way.

We may update this Privacy Policy from time to time to reflect changes to our practices, website tools or legal requirements. The updated version will be published on this page.